Launch of our New Business Name and Logos
Over the last few weeks some of our valued customers had noticed that we were slowly putting in place a new business name and two new logos; and you may have been asking what is this all about.
Well firstly its all good news and our great products are not going to change nor go away. The no longer available ('NLA') parts we make and sell, plus the NOS parts we sell from time to time are still going to be around for a long time to come. We remain committed to our moto and ethos, and working with enthusiasts to bring about the spare parts that they need to improve their vehicles appearance and performance.
So why have we changed our business name? Its simple, we have been doing what we do for 10 years now and the new business name reflects our journey and our future.
Koromo is not only the traditional name of a city in Japan where the manufacturer brand that we love so much was born, but it is also a particular type of Koi. Yes that's right, the Koromo Koi - a type of fish.
Koi are deeply symbolic in Japanese culture, representing life's challenges and the strength to meet those challenges. In Japanese mythology and legend Koi in fact turn into a capable and strong dragon at life's greatest challenges and then go on and prosper.
The former "TH" shield logo is largley unchanged albeit it now sports our new name Koromo Heritage.
Over the last decade we have endured many challenges since starting our business but perhaps the last three years have been the most challenging with pandemic and local flooding interrupting supply chains and impacting business activity. We are still dealing with these impacts as we make this change to our business name and logos.
Symbolising the decade of challenges and our current challenges we believe the Koromo name is befitting of our business and where we are at.
The old "TH" shield is largely unchanged albeit it now carries the Koromo name. But you may have noticed that we have a new secondary logo too.
Our secondary logo has stylised Japanese Katakana characters that spell the name Koromo in red font encircled by a thin red line and on a white background. We call this the Koromo seal.
We will increasingly use the Koromo seal on our products and promotional facets our business along with the Koromo shield (primary logo). We may from time to time also reverse out the colours of our Koromo seal too or present either logo in a black and white format but you can be assured that where you see these logos and our people that we are there to serve our valued customers and continue to work with fellow enthusiasts to improve the appearance and performance of their beloved Toyota vehicles.
If you have book marked our old "TH" website or have been using our old "TH" email addresses, please make the switch and book mark www.koromoheritage.com as soon as you can and start using This email address is being protected from spambots. You need JavaScript enabled to view it. - there will be a short period of time and then our old "TH" contacts will no longer function.
Over the coming weeks you may also receive an email outlining the name and logo change of our business and we look forward to your feedback.
The Koromo Seal - three stylised characters that spell Koromo will be increasingly seen on our products.
At Koromo Heritage we are genuinely looking forward to the future.
If you have any questions or feedback regading our business name or change of logo, please email This email address is being protected from spambots. You need JavaScript enabled to view it.
Yours sincerely, Gary